TechArt project's pilots created innovative digital solutions for cultural content and new business models

TechArt project's pilots created innovative digital solutions for cultural content and new business models

XR music video where the listener can influence the content

The music video was created as part of the TechArt project in cooperation with Playsign Oy. Ohmudog's music piece Anna-Mari Nousiainen, artistic director of the Oulu Music Video Festival, and Tuure Pajunen and Jere Pesälä were responsible for the technical production. The working group felt that the experiment supported the vitality of the Oulu Music Video Festival, and it encouraged a new open-mindedness among different operating models.

TaikaBox association Connected Studio platform for hybrid events

In cooperation with Near Real Ltd. in Oulu, TaikaBox association developed a new performance format that combines live and live streamed performers from different countries. Based on the project, the work will be developed into a hybrid product package that can be offered to international markets.

Oulu Culture Events Association -Trip to Magical Martinniemi

The trip to Maakinen Martinniemi was arranged in June 2021 as part of techart fast projects. The journey began when the Kiiminkijoki canoeing started in The Lower Village of Kiiming towards Haukipudas, from where the journey continued not only in kayaks but also in church and rowing water, accompanied by the Kayak Orchestra. The cruise host Matti Patronen. On the way, cultural performances were offered on water. The event was shown online as a live broadcast in real time and the audience was able to participate either from the home viewer or on site.

Oulu Music Lounge

The project combined art and technology in a way that aims to connect musicians and potential customers more easily. The technical part consists of a website and specially made artist presentation and portfolio videos for the project. The videos drew attention to the atmosphere that wanted to highlight the fact that even classical arias can be performed at home as if they were performed on a large opera stage.

Art in the Park app brings art to jogging paths

During the project, the Northern Photographic Centre Association created a prototype of a digital service platform, and the aim of the application is to bring art out along jogging paths and to diversify the city view with new content. The app challenges art creators and organizations to create art content that is suitable for new platforms, and also provides artists with a new model of performance.

Air Guitar Party at Home - Innovations from air guitar project brought a new element to traditional house parties

In February 2021, Airnest Productions Ltd. launched a project to develop an entertaining, active and self-expression-supporting Air Guitar Party at Home product. In addition, the aim was to create a business model that would enable growth and new profitability in both domestic and international markets. Playsign Ltd. was responsible for the technical implementation. The technical implementation was a combination of finished material, live interactions carried out remotely and the home party's own air shredding.

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